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They want to reduce their risk of bad actors intercepting their data in transit (e.g, man in the middle attacks) and eliminate the possibility of sensitive data to be transmitted in plain text. Paubox ensures this by encrypting everything by default with blanket encryption.
They use email as a main form of communication and need to ensure that the intended recipients can easily read their encrypted emails can be easily read by the intended recipients. Other email encryption solutions require that you trade your communication for a false sense of added security. Paubox, on the other hand, delivers a HITRUST CSF Certified level of protection (Paubox is one of the only solutions on the market that has this) without the hassle of dealing with cumbersome additional steps (e.g., portals, plugins, usernames, etc.)
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